Some thoughts on the agent adoption curve fresh off some great sessions at AI Agent Week in NYC this week.
There's enormous excitement in the community about what's possible with agents in B2B. However, real enterprise success with AI agents is not evenly distributed. For every customer with exciting business outcomes there are 10 that are just kicking tires or implementing an expensive services-led approach that is not likely to see ROI. That's normal early in an innovation cycle.
Still, how do you know when organization has successfully "crossed the chasm" to operate agentically? I submit, that it's because their internal culture has started to feel differently in three key ways:
♾️ Abundance Mindset
Instead of scarcity driven-thinking like "we only have bandwidth for one campaign this month" in marketing, the team assumes that they (their agents, actually) can execute on a broad range of key priorities fully. Their thinking becomes strategic and holistic, vs in-the-weeds and unlocks greater ROI. Instead of struggling to pick just one good idea to execute, the team can do all or most of them in parallel. This is one of the easiest paths to achieve incremental growth.
⏩ Fast is Default
The team is able to execute on their priorities today - not next month or next quarter. Sam Altman from OpenAI famously talked about this as "the revenge of the ideas guy" - creatives in particular can immediately act on their thoughts with AI tools, and iterate much quicker to find true differentiation opportunities. This speed compounds and on team level, can unlock 10x productivity and higher growth.
🌟 Everyone's Empowered
In best-in-class AI-native teams, agentic tools democratize ability to code, create product features and prototypes, run marketing and so on. As a result, team members can do a lot more and remove bottlenecks they encounter much faster. Imagine marketers empowered to ship high-converting experiences for any funnel in seconds, instead of weeks or months. In a way, AI agents give humans more agency!
That's it for our quick wrap-up of AgentWeek. If you want to get your marketing team to the agent-native future faster, today - let us show you how.
